For those of you who know me, or have read some of my articles, it is no secret I am a fervent advocate of community banking in Montana and a relentless supporter of independent banks across our great state. I believe in the mission of the MIB completely and am always trying to think of ways the MIB can improve its service to the membership. I am fortunate to be part of the MIB board of directors, which is populated with some of the brightest minds in Montana’s banking community. Together, we work on issues of concern for Montana’s independent community banks and try hard to spread the word regarding the value these banks bring to their cities and towns. To that end, the MIB has embarked on a digital advertising campaign across Montana designed to bring awareness to all our customers of the care we have for them and their financial and personal well-being. When clicked on, the ads bring the customer to an MIB landing page that gives them an option of finding an MIB member bank in their community. Since May, the campaign has delivered close to a million impressions and has generated a click-through rate better than the national average. These customers are getting the message of how we distinguish ourselves from the too big to fail banks — they actively search us out because they value the service and friendship we bring to their lives.