he requested that MIB be willing to act as a model for other ICBA state associations to use. We, of course, agreed. With all the pieces in place, we launched a three-month “BankLocallyMontana.org” marketing campaign on September 15. The type of digital marketing we decided to use is known as pre-roll. These are video advertisements that appear on high-brand, high-traffic, trusted websites before a featured video. We have all experienced these after clicking on a news or sports video segment, and a video ad pops up that we must watch before we can continue. Results from the first two weeks of the campaign have been very positive. There have been roughly 86,000 completed views of the video statewide. That’s roughly It is exciting to be a part of such a new and innovative push for local community banking, and it is a tremendous privilege to be the first state association to activate a more locally centralized campaign. To watch the promotional video, scan this QR code. https://www.youtube.com/ watch?v=xjbj6Yo3tO8 5,700 views per day since the campaign launched. This has led to a significant increase in our Montana Independent Bankers website traffic, specifically the “Find a Community Bank” page, with over 1,800 views. The “Find a Community Bank” page lists several reasons why banking with an independent community bank is important and includes a listing of our member banks with website and location information. It is exciting to be a part of such a new and innovative push for local community banking, and it is a tremendous privilege to be the first state association to activate a more locally centralized campaign. I look forward to sharing the updated market data as it comes in and hope to quickly launch a larger variety of these segments into our local communities. The larger hope underlying this great effort is that all our MIB member banks see a rising interest in local banking across our beautiful state. Community Banker 7
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